Taishin Charity Foundation (TCF) was founded in 2010 with the aim of supporting small-and-medium-sized charitable organizations and social enterprises with long-term visions and goals in cooperation with other agencies and foundations. TCF launched Taiwan’s first large-scaled online charity campaign along with assistance of capacity building at organizational level, called “The Power of Love Platform” (PLP).
This study adopts the Social Return on Investment (SROI) methodology to forecast the social impact of the 10th PLP. The result finds that the SROI of the 10th PLP is $5.33; that is to say, the 10th PLP is estimated to generate $5.33 social value for every $1 invested. The sensitivity analysis indicates the SROI of the 10th PLP ranging 3.76 to 5.92.
The report identifies four stakeholder groups of the 10th PLP – nonprofit organizations (NPOs)/social enterprises (SEs), staff in the NPOs and SEs, Taishin volunteers, and donors. Approximately 80% of social value takes place in funded NPOs/SEs and unfunded ones. Funded NPOs/SEs would “improve service capacity, increase access to resources, and increase coherence to their affiliations”, while unfunded NPOs/SEs would also “increase access to resources and increase coherence to their affiliations” because of the PLP. Staff in NPOs and SEs with work experience in the social sector for over 10 years were found to “enhance self-esteem, enhance sense of achievement, increase online marketing capacities, increase helping behavior, and improve interpersonal relationship.” Interestingly, staff in NPOs/SEs with work experience in the social sector for less than 10 years also have the five outcomes of those for over 10 years. Staff of less than 10 years would feel depressed and frustrated since they were in charge of PLP project and prone to suffer from work pressure especially resulting from whether they could win the online voting to receive Taishin’s fund.
Taishin volunteers would “feel happier, improve interpersonal relationship, enhance coherence to Taishin, and improve family relationship.” Furthermore, Taishin volunteers in managerial position would “increase work performance.” Donors would “feel happier” after making donation to PLP.
The results of this report have been explicitly conveyed to TCF to modify the PLP in order to maximize the social value of the PLP heading to the next decade.