影響力專有名詞檢索

影響力漂洗（也稱為漂綠、彩虹漂洗） / Impact washing (also greenwashing, rainbow washing)

定義 / Definition

對人類和地球所承受之影響表達表面上或不真誠的關心，或者誇大影響力論述以吸引投資者或客戶。
The superficial or insincere display of concern for impacts on people and the planet or the exaggeration of impact claims to attract investors or customers.

出處 / Source

SDG Impact Standards Glossary https://sdgimpact.undp.org/assets/SDG-Impact-Standards-Glossary.pdf